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Author Archives: Sammie Ma
Netflix: What’s Next?
Online over-the-top streaming platform Netflix gained its popularity in Hong Kong and even around the world as it is not geographically and device-limited. The easy accessibility of the large library of contents and archives across different genres and countries allows … Continue reading
Posted in Blog Posts
Tagged Algorithms, Korean Content, Media Convergence, Netflix, OTT, Ted Sarando
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K-drama’s Scene-Stealer: Subway
When casts of a Korean drama were deciding where to have their lunch date, have you ever made a correct guess of having Subway be shown in the next shot? It is never uncommon to see this American fast-food franchise … Continue reading
Posted in Blog Posts
Tagged Branded Content, K-drama, Korea, Korean Drama, PPL, Product Placement, Scene-stealer, Subway
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Do You Support #SupportIsEverything ?
Scrolling through Instagram for besties’ latest social updates, a photo of 24 female naked breasts popped up out of the blue. That was Adidas’s campaign promoting its sports bras in early 2022 which went through an absolute viral over the … Continue reading
Posted in Blog Posts
Tagged Adidas, ASA, Banned, Breast, Feminism, Misogyny, Nudity, Support Is Everything, UK, Women
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The ‘I Never Knew’ Stories in Hong Kong
– One hashtag, One momentary connectedness – In 2016, the Hong Kong Tourism Board (HKTB) launched the #DiscoverHongKong UGC campaign in the hope of engaging people to share ‘I Never Knew’ Hong Kong stories by posting pictures or videos taken … Continue reading
Posted in Blog Posts
Tagged Discover Hong Kong, HKTB, Hong Kong, Hong Kong Tourism Board, KOL, UGC, User generated content
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Does AI Really Care?
‘Ai: Who’s Looking After Me?’ gathers a variety of integrated works with multiple disciplines ranging from healthcare, justice system, pet care, and discusses how these aspects were shaped differently with the use of AI. One of the artworks that drew … Continue reading
Posted in Blog Posts
Tagged AI, Artificial Intelligence, Artwork, Blue, Cancer, Care, Exhibition, Sofie Layton, Young Adults
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