Author Archives: Sammie Ma

Netflix: What’s Next?

Online over-the-top streaming platform Netflix gained its popularity in Hong Kong and even around the world as it is not geographically and device-limited. The easy accessibility of the large library of contents and archives across different genres and countries allows … Continue reading

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K-drama’s Scene-Stealer: Subway

When casts of a Korean drama were deciding where to have their lunch date, have you ever made a correct guess of having Subway be shown in the next shot? It is never uncommon to see this American fast-food franchise … Continue reading

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Do You Support #SupportIsEverything ?

Scrolling through Instagram for besties’ latest social updates, a photo of 24 female naked breasts popped up out of the blue. That was Adidas’s campaign promoting its sports bras in early 2022 which went through an absolute viral over the … Continue reading

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The ‘I Never Knew’ Stories in Hong Kong

– One hashtag, One momentary connectedness – In 2016, the Hong Kong Tourism Board (HKTB) launched the #DiscoverHongKong UGC campaign in the hope of engaging people to share ‘I Never Knew’ Hong Kong stories by posting pictures or videos taken … Continue reading

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Does AI Really Care?

‘Ai: Who’s Looking After Me?’ gathers a variety of integrated works with multiple disciplines ranging from healthcare, justice system, pet care, and discusses how these aspects were shaped differently with the use of AI. One of the artworks that drew … Continue reading

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